Deborah McMahon is Senior Vice President of Aveus, the consulting and professional services division of Medecision, where she works with senior healthcare executives to coach and lead transformational change for businesses while developing organizational capabilities. She is a senior consultant with deep expertise in driving growth in both B2C and B2B businesses by developing clear customer experience strategies that lead to improved business performance. Deborah has designed and delivered customer experience strategy and execution for consumer brands, and has extensive experience working closely with healthcare leaders in plans, health systems, pharmaceutical, and medical device organizations to strengthen their capabilities around customer experience and innovation. She brings an unmatched ability to work at all levels of the organization, and uses her training as a lean six sigma black belt to ensure strategy and operational change efforts align.